Neuro-Interpretation, Twitter, and Tumblr.

Neuro-Interpretation (is that even a real word?) of blocks of information are a huge factor in the success of sites like Twitter & Tumblr and a perfect model of how ‘simple’ works better.

Huh? It’s not as complicated as it sounds. What it really comes down to, is our brains ability to be engaged easier through small chunks of information. If you visit another blog that uses large paragraphs, small type, inside of a large content area, you should understand. It is incredibly hard to be engaged because our brains are always trying to find an easy out.

By breaking blog posts, emails, letters, ect. into smaller paragraphs and limited relevent information, our brains are more willing to work through the data because your tricking it into believing that you have less to interpret. In short, our brains are lazy.

Think about it? If your brain will allow you to…